SAMSUNG Ultra Multimedia - Redefining the Mobile Experience

PRESS RELEASE From 3GSM World Congress: Barcelona, February 12th, 2007 - Building on its heritage of delivering inspirational design with powerful functionality, Samsung Electronics Co., Ltd., a leading provider of mobile phones and telecom systems, today unveiled new premium additions to its highly popular Ultra Edition range of phones - F700, F520, F510, F500 and F300. Featuring unrivaled design, these latest handsets have been created to bring a superior range of multimedia experiences to consumers. "The new Ultra range is set to become the ultimate standard-bearer for Samsung's mobile products by combining form, function and fun," said Geesung Choi, President of Samsung's Telecommunication Network Business. "These multimedia driven handsets are designed for consumers who wish to stand out from the crowd, showcasing unrivaled performance, advanced functionality and world-class design." The Samsung F700 aspires to be the easiest to use multimedia handset on the market with tender touch keypad and a surplus of multimedia functionality, including a 5 megapixel camera and up to 7.2 Mbps High Speed Downlink Packet Access (HSDPA).

LG Mobile: 2007 Spring/Summer Collection

At 3GSM last week, LG Mobile unveiled its Black Label Series, which includes LG Shine and LG Chocolate, as well as its LG Prada limited edition. The Korean manufacturer also won the 3G for All award delivered by the GSM Association.

Comment: Last week at 3GSM, the LG Mobile stand in the exhibition centre was like Barcelona itself that week: packed and vibrant. The reason behind it was the launch of its 2007 brand new portfolio. LG filled its portfolio with disruptive devices in almost all segments, and is attacking Motorola and Samsung heartlands: design and sliders.

In 2006, LG Mobile shipped 65 million devices - an 18% increase on 2005. The performance was partly due to the success of its KG800, better known under its stage name: LG Chocolate. GSM devices account for approximately 40% of LG's handset sales last year.

Review: Samsung SGH-i520

Showing its traditional strength in slim sliders, Samsung has today introduced the new SGH-i520 S60 smartphone, an attractive device with brains to back up the beauty. While it might not be as thin as some of the company's other handsets, its 17.9mm (0.70") still keeps it pocketable.

The new SGH-i520 runs Symbian OS 9.2 with the S60 v3 Feature Pack 1 user interface, bringing a full suite of PIM functions and compatibility with many 3rd party applications. At only 99g (3.49oz), the SGH-i520 does well to include HSDPA and UMTS high-speed data, as well as Bluetooth v2.0+EDR with the A2DP stereo headset profile. A 2.0 megapixel rearward facing camera and front facing camera for video calling are available, and microSD memory cards can be used for gigabytes worth of storage. The 2.3" 262k color TFT display with QVGA resolution gives a crystal clear view to all the phone's functions.

Sony Ericsson's K810 and K550 Cybershot phones: slim 3.2 and 2.0 ...

So in addition to the W880 Walkman, Sony Ericsson dropped a couple of slim Cyber-shot phones into the mix today with the introduction of their new K810 (on left) and K550 Cyber-shot handsets. The feature rich 17-mm K810 boasts an image stabilized 3.2 megapixel camera with auto focus and Xenon flash. The K550 packs just a good shootin' 2.0 megapixel cam and LED photo light but does so in a 14-mm form factor. Both devices bring an RM radio with RDS and support for Memory Stick Mico (M2) cards. The K810 has a second cam up front for video calls and goes UMTS 2100 and GSM 900/1800/1900 -- available beginning Q2 2007 in Europe and Asia. The K550 is a quad-band EDGE device that launches in North America from Q2 2007. Er, can we choose again? .

Sony Ericsson J110 and J120 Accessible Phones

The Sony Ericsson J110 and Sony Ericsson J120 display Sony Ericsson's signature styling and premium feel, yet manage to keep simplicity and ease-of-use at the heart of their design.

J110

Keeping in touch is made straightforward with the J110, a classic candy bar' phone with large, legible keys and easy navigation. A central navigation key with clear icons gives one-click access to commonly used features such as the text message menu, ring volume and alarm clock. Navigation through the menu options is easy thanks to the single-icon display, and J110 has enough stamina and storage to keep you in touch however busy you are, giving up to nine hours' talk time and room for up to 200 phone numbers.

A robust, solid phone with chrome detail and a bright 65k colour STN screen, The J110 will be available in selected markets from Q2 2007 in three distinct colours: Soft Cream, Smooth Grey or Precious Purple.