Sony Ericsson's quartet

Sony Ericsson has delivered a quartet of new mobiles aimed at very different market segments. With under 25s in mind the company has unveiled the S600, a kind of distant cousin of the S700, which majors on multimedia features. It has a superb screen, which can go widescreen for image viewing and more importantly gaming. It also features a 1.3 mega pixel camera and an MP3 player.

Also unveiled this week was Sony Ericsson's latest 3G handset. The K608 sports an upright design that the company claims is roughly the same size and weight as GPRS phones. It has a 1.3 mega pixel camera, a large 1.8inch 262k colour screen and push email facilities.

Sony Ericsson also debuted the Z520, a compact clamshell aimed at young women (you can read more about this on Shiny) and the entry-level J210.

Siemens revives the lady phone

Siemens certainly loves its lady phones. After dabbling with the unusual and sadly ill-fated Xelibri range last year the company is at it again with the CL75 handset it unveiled today in Paris. Billed as the first mobile phone designed by women, for women it apparently has soft, smooth contours and a "Silk Flower" motif. It weighs a handbag-friendly 90g, and opens to reveal a large colour display with 262,000 vivid colours. The display also doubles as pocket mirror so women can check their make-up on the move. Siemens has kept the gadget count high kitting out the phone with a built-in digital still//video camera, 11MB memory, Push and Talk technology and Instant Messaging.

To reflect the femininity of the phone, Siemens has commissioned one of the world's leading experts on perfume, Roja Dove, to create a bespoke fragrance inspired by the handset.

Nokia 6680 review

The Guardian has been playing with Nokia's latest 3G phone the 6680. Nokia's first phone with two cameras and person to person video calling has been in very short supply recently in the UK with handsets flying out the door of all the major retailers. Almost all the major networks have signed up for it and most are offering it free on contract.

The phone itself is a goodie, a neat evolution of the 6630. The key enhancements are a more rectangular chocolate bar style design and a home screen that offers instant access to key applications. The only real quibble is that it is a little heavy.

Nokia's new fashion phones

Nokia's latest phone range, launched at the Totally Fashion event in Shanghai, is a strange-looking fashion range. The Nokia 7280, 7270, 7260 phones apparently "blend old world art deco styling with an edgy, modern day twist".

Nokia has evidently decided to ignore the fact that Siemens' fashion range, Xelibri, just recently died a death, with sales of the strangely-styled handsets at disappointing levels. But most of the big phone companies have a couple of handsets that can be said to worship style over content in the hopes of making some big branding statement. However, we're not convinced with Nokia's attempts. Maybe they look better in the flesh.

The press release really has to be seen to be believed, which is why we've pasted parts of it in below (hey, it's Friday, ok).