| The VERTU Signature Diamonds Collection
Vertu, the leading maker of handcrafted, luxury mobile handsets has launched a new Signature Diamond Collection. Offering a dazzling collection of five handsets, it includes the iconic Signature Platinum, set with a 0.25 carat solitaire diamond, and the new full pav Signature 18 Carat Yellow Gold and 18 Carat White Gold models that come with the choice of baguette cut diamond keys.
The Vertu Signature was born from a unique vision: to create the finest handset the world has ever seen. Inspired by haute joiallerie and grand complication timepieces, the Signature Diamonds Edition has combined world class expertise in mobile technology with the outstanding craftsmanship of seasoned jewellers and watchmakers.
Our first Diamond series introduced last year was well received among our users, Chris Harris, Global Sales and Marketing Director of Vertu said.
Vertu Raises Bar for Luxury Phones
A dazzling collection of 5 handsets; it includes the Signature Platinum model that is set with a 0.25 carat solitaire diamond, the full pav Signature 18 Carat Yellow Gold model, and the Signature 18 Carat White Gold model. Both, Yellow Gold and White Gold models come with the choice of baguette cut diamond keys.
Speaking at the launch, Chris Harris, director - global sales and marketing, Vertu, said, "Our first Diamond series introduced last year was well received among our users. We are constantly pushing ourselves to give our customers new experiences, and i believe that this new Signature Diamond edition will do just that."
The grand vision behind the Signature Diamond collection is to create the finest handset that the world ever saw. Inspired by "haute joiallerie" and Grand Complication timepieces, these handsets marry world class mobile expertise to exquisite craftsmanship of timeless jewelers and watchmakers.
Luxury mobile phones to enter the Indian market
Probably most of you are familiar with Vertu, a subsidiary of Nokia that produces luxury mobile phones. The “economic" version of their mobile phones start selling at $4,000 a pop. In some cases, however, the price can reach hundreds of thousands of dollars, like the limited edition (only 34 mobile phones will be produced) of the Bucheron phones which can cost as much as $300,000. Most handsets present finishes in gold or platinum, featuring a sapphire-crystal screen and ruby bearings.
Vertu just landed in India to present a new line called “Signature Diamonds", which will sell for $50,000 each. India is one of the fastest growing countries in the world, and it has a strong appetite for luxury products. It represents the largest market for gold products and detains almost 60% of the international diamonds market.
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